Challenge

The India Manufacturing & Machinery Association (IMMA) is a leading industry body representing stakeholders across India’s manufacturing ecosystem. While the association had strong policy relevance and industry participation, its presence in mainstream and financial media needed stronger visibility during key national moments such as the Union Budget and its annual summit.

Strategy

Dhindhora PR developed a focused media strategy to position IMMA as a credible industry voice on manufacturing growth, policy expectations, and sector outlook.

The campaign included strategic quote placements for the IMMA spokesperson across top national and financial publications. In addition, Dhindhora PR supported communications around the IMMA 6th Summit with pre-event and post-event media outreach to highlight key discussions, announcements, and leadership insights.

A curated media panel discussion during the summit further strengthened engagement with senior journalists and industry experts.

Result

The Union Budget commentary secured coverage across 38 publications, including PTI, Business Standard, Moneycontrol, Economic Times, The Hindu BusinessLine, Times of India, ET Manufacturing, Outlook Business, and CNBC-TV18.

The campaign significantly strengthened IMMA’s policy voice and positioned the association as a credible industry authority during a high-impact news cycle.

Challenge

AVPL International, a Gurugram-based drone technology company, was working across drone manufacturing, services, and skill development. Despite strong credentials and government collaborations, the brand’s visibility remained limited to niche industry circles.

Strategy

Dhindhora PR simplified AVPL’s complex technology narrative and aligned the brand story with larger national conversations around Make-in-India innovation, drone-led skill development, rural empowerment, and emerging technology.

The campaign focused on positioning the founder through interviews, thought leadership features, and national media coverage while also highlighting grassroots drone entrepreneurship initiatives.

Regional outreach was also included to showcase real-world impact stories from villages and training centres.

Result

Within five months, the campaign achieved 120% growth in PR visibility, expanding AVPL’s presence across mainstream national media.

Coverage was secured across leading publications including Economic Times, The Hindu BusinessLine, ET Manufacturing, PTI, Zee, ET Hindi, and several business and digital platforms.

The brand was successfully positioned as a credible and IPO-ready voice in India’s growing drone ecosystem.

Challenge

SPH Aviation operates in the sensitive defence drone sector where communication requires careful balance between visibility and regulatory responsibility.

The brand needed a communication strategy that would build credibility while maintaining discretion and compliance.

Strategy

Dhindhora PR developed a trust-driven communication approach that focused on indigenous drone manufacturing capabilities, operational expertise, and the evolving role of drones in defence and strategic applications.

The outreach strategy prioritized selective media visibility and controlled messaging rather than volume-driven publicity.

All communications were aligned with regulatory sensitivities and long-term brand credibility.

Result

SPH Aviation was successfully positioned as a serious and credible defence drone technology player.

The campaign strengthened the company’s brand narrative within the defence and enterprise drone ecosystem while maintaining responsible and compliant communication.

Challenge

Startup Stairs is a DPIIT-registered Startup India incubator and an investee of NSDC International. While the platform supported many young entrepreneurs, its role in the startup ecosystem needed stronger public visibility.

Strategy

Dhindhora PR built a purpose-driven narrative around youth empowerment, entrepreneurship, and skill development.

The campaign focused on positioning Startup Stairs as an ecosystem builder that helps early-stage founders turn ideas into sustainable businesses.

Media storytelling highlighted the incubator’s role in supporting innovation, mentorship, and startup growth.

Result

Startup Stairs gained stronger visibility among startup, policy, and entrepreneurship-focused audiences.

The campaign positioned the incubator as a credible platform supporting grassroots innovation and youth-led entrepreneurship in India.